Either you position yourself or you get positioned by your market…but you cannot avoid #positioning. Positioning is one of the most important steps after you finish your market, customer and #competitiveanalysis.
Knowing competitors plus their positioning, the target audience, the #markettrends along with the problems and challenges of the customers it becomes easier to position the product competitively in terms of value, audience and price.
Having a clear direction is a key to reach the target destination and strategic positioning gives #startups just that. Opposite to general belief, positioning is not just a slogan or a tagline that companies use in their #marketing, but is a statement that is meant for internal purpose so that everyone on the team can stay focused, #motivated and aligned towards the same goal.
In #positioning remember – our goal is to carve a special #niche for our #product and position ourselves in terms of #value, #audience and #price as the core.
If you are having a difficult time drafting your positioning ask yourself, is your startup really solving a problem that someone is actually experiencing? Does the product bring enough value to the #potentialcustomers that they will gladly switch from their current solutions?